If you are planning to get brochures printed for your business, one of the first things to consider is the types of paper for printing them. The paper you choose should reflect your company’s brand identity, particularly the area of the market it occupies. Is it a budget or luxury offering? Types of paper for printing convey almost as much as the words and images on them. Brochures can reach people at a level digital marketing can’t. People will hold your brochure; they’ll feel it. And the sense of touch, how your brochure feels in their hands, will communicate much about your brand even if no one ever mentions it. This is only the start of the process of selecting the right paper for brochures.
Lightweight paper is less expensive, but it is not as durable. It can be good for flyers, but generally a heavier stock works better for brochures. You want that brochure to look crisp and professional even after being carried around or stored in a drawer for weeks or months. If the paper is too thin, the images from one side can be seen on the other side. Generally, paper for brochures should be between 130 and 200 gsm, which is between copier paper and card stock.
Choosing Types of Paper for Printing Graphics
The types of paper for printing your brochure are also determined by the artwork you will use. If your brochure uses full colour photography, it is better to go with a neutral colour paper so the colours are not affected and don’t clash with the paper. However, that does not mean your photos need to be the only colour printed on your brochure. You can also print logos and other graphics in colour.
Black and white photography is best used only on white or off white paper unless you are going for a particular effect. But if your brochure is text and graphics that don’t include photos, a vibrant colour paper can really make it stand out, especially if the colour is part of your logo.
The final question about types of paper for printing brochures is about coating. Paper can have a matte or glossy coat or be uncoated. Which is best depends on the balance of text and photography in your brochure. Photos look excellent with a glossy coat but a glossy coat can make text hard to read because it will produce a bit of glare. Matte is the more popular choice for brochures. Photos look good, and the text is easy to read. Uncoated paper is becoming more popular, but photos won’t look as good. Uncoated paper does make for an easy to read brochure, and it also conveys a minimalism that appeals to many markets today.
The type of paper you choose for your company’s brochure depends on the mix of text and artwork, your brand’s image and your budget. We’re happy to help you find the paper that will best convey your brand’s identity and display your graphics, photos and text beautifully.
If you are considering your options for brochure printing services in Dublin, our print experts can answer whatever questions you might have. Call 01-5390088 contact our expert team today here
