Holiday season is approaching, and for many businesses that means holiday promotions and end of year sales. For businesses that rely on footfall and repeat customers, printed literature is an effective way to promote those special offers. As much as we are a digital society, tangible, printed promotional flyers still have a lot of power. It is still quicker and easier to pull a brochure out of your pocket to check the details of a sale than it is to get out your phone or device and search.
The question isn’t whether or not your business needs printed materials to promote holiday and end of year specials. It’s which type of materials will best showcase your offers. Two of the most popular and powerful options are trifold brochures and printed promotional flyers, such as single sheet flyers. Each offers different benefits, and the choice depends on many factors. The same business might use both for different special offers.
Is a Simple Single Page Flyer Right?
A single page flyer can be printed on one side or both. It can be black and white, black on coloured paper or full colour. A printed promotional flyer a powerful and easy way to get a simple message out. They are best used to promote one thing rather than a range of offers. Flyers are a time-proven method to spread the word about events such as live performances (bands, poetry slams, lectures, plays, etc.) and once-off sales. They can also be used to promote a new product or service. Christmas tree sales, chimney cleaning and craft fairs are just a few examples of events and offers that are best served by a single page flyer at this time of year.
Printed promotional flyers don’t work as well for multiple offers, products or services. They have a lot of space to work with, but it’s a mistake to include too much detail. That can create a grey, uninviting or overwhelming look that people will generally ignore.
Benefits of Brochures
A brochure typically has the same amount of space as a flyer, but because it is divided into sections, it can hold more detail neatly. A tri-fold brochure is a handy way to showcase a specific range of products or services. The cover introduces the general theme, such as winter fuel specials or romantic Christmas gifts or handmade crafts. Details of each product or service can be itemized inside the brochure, ideally with photos. The cover and the back panel are ideal places to include the business’s contact details. For example, a restaurant promoting a range of work Christmas party options can have their name, street address and phone number on the front with their logo and put the same information together with a map showing their location on the back panel.
Brochures are usually printed on more durable paper stock than flyers. That is a benefit for promoting offers that people need time to consider, such as higher-end gifts. While a brochure can include details on multiple offers, it is best to focus on one theme per brochure to keep focus.