Businesses use posters every day to promote themselves. Indoor posters are used by retail outlets, restaurants, clinics, offices and of course cinemas, and outdoor posters can also be used to advertise any kind of good or service. Posters have great impact, and they are extremely flexible. Their size means they can be very dramatic and really create a mood. To really get the most from them, it helps to understand a few basics about poster printing. Then you can make informed choices about all the details to ensure your company’s posters get the results you want.
When it comes to poster printing, size does matter. After all, that’s the point of making a poster. But did you know that posters come in a range of sizes? We can produce your poster in standard sizes AO, A1 and A2 or a custom size to suit your needs.
Poster printing can use a gloss, semi-gloss or matte finish. Matte is rarely used. The impact of posters comes partially from the vivid colours, but in some circumstances, matte can be very effective precisely because it is so unusual. A glossy finish can look stunning, but some types of lighting can distort the colours and diminish the impact, so a semi-gloss finish is often better. If you aren’t sure which type of finish is best for your post-printing project, our expert team can review all the details and help you make the best choice.
How to Get the Best Quality Poster Printing
The better quality images you supply for your poster, the better quality the finished poster will be. When poor quality images are enlarged to poster sizes, they can become blurry and the colour can fade or distort. So how do you objectively measure the quality of your images? Dpi stands for dots per inch. The higher the DPI, the more dots (pixels) per inch and the better quality. For poster printing, we recommend a minimum of 300 DPI. How the images are stored and sent also affects their quality. A vector file PDF is the best option for any type of image – photos, charts, graphs, illustrations, etc.
When you are gathering images for your poster, be sure your graphic designer knows the size of the finished product so they can ensure you have the images in the appropriate format. If you are preparing your own images, be sure to use the CMYK colour scheme instead of RBG. CMYK is cyan, magenta, yellow and knockout (black). This will give you far more vivid colours, especially blues and greens.
If that sounds a bit technical, don’t worry. The Printwise team is here to help you through the process and make sure you get the best quality posters. Whether you are a leisure centre, a retailer, a professional office or a restaurant, posters are an excellent and eye-catching way to reach your visitors. Talk to us today about our custom poster printing options.