Digital printing removes many of the mechanical steps used in conventional printing, including making the plates. But it’s certainly not the same as printing at home; the digital print presses used by professional printers are much more sophisticated than that!
Quick setup time leading to fast turn around of orders
Bright, vibrant images on a range of materials
Cheaper option for low volume printing
Personalisation using a database where text and graphics can be changed on each item without stopping or slowing down the press
Expensive on longer runs
Less colour control
Not suitable for all printed surfaces
Quality can be inconsistent
Can be difficult to match pantone colours
Should I be using Digital or Litho print?
Quantity – Litho has additional set-up costs; making it expensive for short runs, but more cost-effective for high quantities. Digital printing is a more suitable option financially for small quantities.
Materials – Both processes offer a range of options when it comes to the medium you’re printing on. Often it is possible to use the same materials with both digital and litho however there can sometimes be clear differences in the printed results, in particularly with uncoated stocks.
Colour – Most digital presses use a four-colour printing process, so if you need just one or two pantone spot colours, offset printing may offer a more cost-effective solution not to mention when specialist metallic inks are required.
Turnaround – Digital print offers a much faster turnaround as there is no mechanical set-up involved.
Proofing – If you need to see an accurate proof of the finished print before you order, digital is the way to go. Accurate proofs for litho printing can be expensive as it involves making plates and preparing the press.
Customisation – Digital printing offers the most affordable way to customise marketing materials, direct mail pieces and letters using variable data technology